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Wednesday, August 13, 2008

Marketing to one Intranet sector without offending the other

Claromentis supports both windows and Linux, and is a substantial collaboration framework that supports 3 databases – MySQL, MSSQL and Oracle.

Because it is coded on LAMP ( Linux, MySQL and Apache ) and has a complete API, it is an intranet/extranet solution that companies can easily extend by commissioning open source developers to code applications within this intranet framework.

We are basically a commercially supported, but open source leveraged intranet solution.

However half our customers deploy Claromentis on windows servers. They are very corporate – they appreciate our active directory support, the fact that we support Windows and MSSQL – they are not interested in commercially supported open sourced leveraged intranets at all – they were looking for a windows intranet system that is scaleable and fits their infrastructure.

The truth is that we have a more interesting story for companies that invest in Linux servers. They get the same core product, but are more likely to get returns on all the investment we have made in our Intranet API.

So I have a challenge – how to tell our story to our Linux advocates, without making the corporate windows world feel that we are not the product for them – when in fact we are?

A current challenge with no current answers.

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