So we have great software, but that old adage 'content is king' is still so true. This is what gets us to phase one - i.e. most people in the company go to the intranet first and old information stores degrade or are turned off.
Only now everyone rightly expects relevant 'content plus process' and the chance to interact as a user and add value to the provided information layer. It does seem from looking at many recent successful projects that before you can get some key players to commit to the system, you have to get general user acceptance across the basic document, content and news systems. So in Claromentis terms, you wont get funding for a Competitor Information Portal, or Online Dashboards of really important stuff, or any other really bespoke and valuable applications until the people who own that data are sure that the users are already there to consume it - so the framework becomes the best place to present such information because it already guarantees increased visibility of their information.
This problem is often augmented by the fact that this significant information is already published through some reporting layer elsewhere, with varying degrees of success.
So it seems that yes - content is king - but only in Phase one. After that content plus meaningful interaction takes over as key teams see using the framework as the less risky option. The role of accurate and relevant content is therefore only to gain adoption - after that it's all about meaningful interactions and focussed, bespoke or highly configurable intranet applications.
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