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Saturday, February 2, 2008

Banging on about marketing again

I know - you probably care about R&D in Claromentis, where we are going but I still have this bee in my hat about marketing.

So we have got to 3 campaign ideas:

1) architects and construction companies : using document mark up
2) franchisees and distributors : leveraging embedded CRM as well as an information layer
3) Small companies using claromentis Xpress

We are meeting to decide the message and the delivery - hoping to get the first test out there very soon!

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