Well I have now met and discussed our desire for increased exposure with a few marketing companies. What do I conclude...?
1) The delivery channel doesn't matter so much as the targeted message
2) The database accuracy vs the target message is critical
3) Whatever conversions I might get on the phone, the telesales rep will get just a fraction - and most of these will be wrong.
So in summary we have to put a massive amount of effort into the message, and then find the right database to market that message to. Any campaign that doesn't require a massive effort from us up front is rubbish for a software company like Claromentis - it is the same old story - nothing in business is easy.
Apart from that I think I can safely confirm that telesales is rubbish compared to combined email and telesales. Pure email is also very dubious.
But the essential is that the effort we put in to creating a targeted, specific message is what this is all about.
Lets see how we do in the next month in creating the messages, and then choosing the delivery channels.. at the moment it looks like a) engineering and construction with document markup b) Franchise and distribution with opportunity management through sales manager
Then we have to decide on the partners vs direct.
Watch this space!
Nigel
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